In sales they tell us to sell the sizzle, the sizzle of the barbecue is what makes the sale.
What is meant by that is that people make decisions based upon perceived benefits rather than concrete benefits.
We buy things for what we perceive to be the enhancements and these are suggestions and not necessarily exact benefits.
To get rich fast an entrepreneur always looks for a demographic market base.
That is a large group of people in the same "boat" with the same problems questions, concerns and issues about a particular problem that an entrepreneur can solve in the form of a product or service.
The bigger that market demographic is the larger the potential wealth.
So not dissimilar to an oil company that hire a geographer to plot high potential sites for oil deposits.
An entrepreneur can plot high potential markets by looking at needs and solutions of any particular idea.
Another way to get rich is to explore new ideas that are doing well that you can add a twist or unique improvement that would allow you to compete.
This is typically done by looking at the advertising being done in any particular field and watching for new products that are doing repeat and long term advertising.
This is a sure sign the company is selling their product well and you too can then get involved.
This style of commando environmentalism is very efficient and has made vast fortunes for people.
The reason being that being quick to spot a high selling new product or service and launching your own competitive version of it is easy to do because you can see where the target company is advertising and get insights about what they are doing even before you waste your own money experimenting with the audience.