Sounds like you are excited to start your own blog? First thing you need to do after getting it set up is to start adding professional content so you can get good traffic coming in very soon! This is the basics to get started: Who are you targeting - You have to kind of place yourself in the shoes of the person who will be reading your blog before you start.
Answer these questions; What themes will be appreciated most? What type of information are they looking to gather from my site? How am I going to get traffic to my blog rather than my competition? How can I get the traffic to keep coming to my site? Am I going to try to connect with them emotionally? These are all questions we need to make sure we can come up with a good answer on! You need to provide knowledge to your readers - Your readers are going to want to see good information, you need to provide it for them.
Do your research on specific topics.
Gain the advantage over 95% of your competition.
The better your content is for your readers, the more likely you will win them over and they will keep coming back to your site over and over! Keep your blog optimized to the fullest extent - Posts can add tremendous strengths to your blog just by adding great keywords and understanding how SEO works.
Use the keywords that you target in all of your blogs.
This will help you shine in rankings for each post page separately and ultimately help your main page tremendously! Always keep an eye on what your competition is doing - This is important.
You need to check them out on a regular basis.
See what they are doing and understand what is getting them the traffic that you desire.
Once you start understanding these things, you will adapt and put the same tactics to use on your blog and soon start outshining them! Traffic doesn't come overnight unless you are using PPC as your method of creating traffic.
It takes time to build it on your own but it is well worth it! I am excited you are wanting to take your business to another level!