They say that you shouldn't look a gift horse in the mouth, and free SEO tools can be one of those gifts you should be grateful for without complaint.
There are a great many sites and apps that are now available to provide you with the basics of SEO analysis, but if you really want to make your marketing strategy work you need to have a plan on how to use free and paid services together.
Let's assume you have a budget Let's assume that you don't have a ton of money for your marketing budget, even if you did it will always seem like there is never enough.
You know you need SEO, and you know that to do SEO requires SEO analysis.
SEO analysis can include: • Keyword analysis • Long tail key phrase construction analysis • Competitor analysis • Lead Analysis The majority of free SEO tools will provide the straightforward keyword analysis, and they do it in some very good ways.
Many of the free products do allow you to import XLS files with your keywords for batch analysis, but they will put a cap of returns on the keywords.
To raise the cap, or increase the amount of searches that you can do, you need to pay.
Competitor and Lead Analysis There are also quite a few free SEO tools that offer competition analysis and lead analysis.
This lets you look at how your keywords and phrases will place you in the results against your competition, and it also will start to look at where traffic is originating for those words.
The problem is that having this information isn't enough to really tell you what to do with it.
Granted, the competitor analysis can reveal if your keyword is misguided, or if it is too expensive to use effectively; but that data can be used for much more.
Making free SEO tools work for you One effective way of combining paid and free SEO tools is to use the free tool to generate your initial return reports, but to submit them to the paid service for the strategy analysis.
The SEO analysis is going to look at more than the cost per bid for a campaign; it is going to look at all the other elements that come into play.
Elements such as the time of the searches, the origination points of the traffic, and the retention and conversion rates from each point - all of those need to be calculated in with the worth of a keyword.
Part of your strategy should be to maximize the effectiveness of your campaign by making sure you are bidding to get in front of your demographic when they are online.
Assigning responsibility Whether you are using free SEO tools or a paid tool, you need to make sure that you have assigned the responsibility for the SEO analysis to someone in your business.
SEO analysis isn't something you do once and then don't revisit.
It is an ongoing process that also results in a dynamic strategy to increase your success online.
There are a great many sites and apps that are now available to provide you with the basics of SEO analysis, but if you really want to make your marketing strategy work you need to have a plan on how to use free and paid services together.
Let's assume you have a budget Let's assume that you don't have a ton of money for your marketing budget, even if you did it will always seem like there is never enough.
You know you need SEO, and you know that to do SEO requires SEO analysis.
SEO analysis can include: • Keyword analysis • Long tail key phrase construction analysis • Competitor analysis • Lead Analysis The majority of free SEO tools will provide the straightforward keyword analysis, and they do it in some very good ways.
Many of the free products do allow you to import XLS files with your keywords for batch analysis, but they will put a cap of returns on the keywords.
To raise the cap, or increase the amount of searches that you can do, you need to pay.
Competitor and Lead Analysis There are also quite a few free SEO tools that offer competition analysis and lead analysis.
This lets you look at how your keywords and phrases will place you in the results against your competition, and it also will start to look at where traffic is originating for those words.
The problem is that having this information isn't enough to really tell you what to do with it.
Granted, the competitor analysis can reveal if your keyword is misguided, or if it is too expensive to use effectively; but that data can be used for much more.
Making free SEO tools work for you One effective way of combining paid and free SEO tools is to use the free tool to generate your initial return reports, but to submit them to the paid service for the strategy analysis.
The SEO analysis is going to look at more than the cost per bid for a campaign; it is going to look at all the other elements that come into play.
Elements such as the time of the searches, the origination points of the traffic, and the retention and conversion rates from each point - all of those need to be calculated in with the worth of a keyword.
Part of your strategy should be to maximize the effectiveness of your campaign by making sure you are bidding to get in front of your demographic when they are online.
Assigning responsibility Whether you are using free SEO tools or a paid tool, you need to make sure that you have assigned the responsibility for the SEO analysis to someone in your business.
SEO analysis isn't something you do once and then don't revisit.
It is an ongoing process that also results in a dynamic strategy to increase your success online.