Photographers - 3 Suggestions For Increasing Revenue During a Recession
During a recession people look for ways to scale back their expenditures.
Photography services and products are one ways many people decide to reduce the family budget.
In order to survive and thrive during a recession, a photographer needs to implement practices which will expand his revenue.
The following are tips on ways a photographer can expand his revenues.
1.
Custom Collages.
When a client pays a professional photographer, he is, more than anything else, paying for that photographers experience and creativity.
He gets that value from the images the photographer creates.
He can also get that value from a grouping of images which the photographer creates.
The experience of many photographers is that if they take the time to design collage of several of the best images, clients will often purchase that grouping of prints.
Thus, while a client may have only been intending to purchase a single image for his living room, once he sees how numerous images can compliment one another he will often purchase the entire collection - increasing the revenue for that photographer.
2.
Online Proofing and Ordering.
The vast majority of photographers already do this.
Those who don't should consider the expansion of available purchasers that online proofing can create.
A bride from a wedding shoot can send friends, cousins, grandparents and others to the site to make purchases.
Often a grandparent will purchase a shoot for their own wall or a book as a gift for the couple.
3.
Limit the timeframe in which proof images are available.
The value of photography services to most persons is the pleasure they receive from viewing the images.
If a client has access to view the images for long periods of time online, he is getting that pleasure without paying the photographer for it.
The fact is that the high pleasure of viewing has a shelf-life.
After a while people forget the old and look for the new.
Clients usually do not make large purchases after long periods of time have passed since they first viewed the images.
Therefore to encourage people to purchase when the images are fresh, a photographer should set a time limit for proofing galleries.
The photography industry is competitive even during the boom years.
It becomes even more so during a recession.
Nevertheless photographers can take steps to increase their revenue and bottom line.
Photography services and products are one ways many people decide to reduce the family budget.
In order to survive and thrive during a recession, a photographer needs to implement practices which will expand his revenue.
The following are tips on ways a photographer can expand his revenues.
1.
Custom Collages.
When a client pays a professional photographer, he is, more than anything else, paying for that photographers experience and creativity.
He gets that value from the images the photographer creates.
He can also get that value from a grouping of images which the photographer creates.
The experience of many photographers is that if they take the time to design collage of several of the best images, clients will often purchase that grouping of prints.
Thus, while a client may have only been intending to purchase a single image for his living room, once he sees how numerous images can compliment one another he will often purchase the entire collection - increasing the revenue for that photographer.
2.
Online Proofing and Ordering.
The vast majority of photographers already do this.
Those who don't should consider the expansion of available purchasers that online proofing can create.
A bride from a wedding shoot can send friends, cousins, grandparents and others to the site to make purchases.
Often a grandparent will purchase a shoot for their own wall or a book as a gift for the couple.
3.
Limit the timeframe in which proof images are available.
The value of photography services to most persons is the pleasure they receive from viewing the images.
If a client has access to view the images for long periods of time online, he is getting that pleasure without paying the photographer for it.
The fact is that the high pleasure of viewing has a shelf-life.
After a while people forget the old and look for the new.
Clients usually do not make large purchases after long periods of time have passed since they first viewed the images.
Therefore to encourage people to purchase when the images are fresh, a photographer should set a time limit for proofing galleries.
The photography industry is competitive even during the boom years.
It becomes even more so during a recession.
Nevertheless photographers can take steps to increase their revenue and bottom line.