People think high of a 5 star hotel. Star rating system of hotels is old one. All countries have their own rating system. However, some countries do not have star rating system for hotels.
Since in all countries 5 star hotels are supposed to have high standard of service and facilities, you have to maintain a high level of service and facilities. Besides that you have to market your property well to prospective clients.
Marketing of a 5 star hotel may be tricky business for you if you do not know how to do it. Most 5 star hotels utilize several ways to market their property to prospective clients. One way is to simply have a tie up with travel agents, who will provide all information about your hotel in their brochure and then give out it to their clients. This way you are reaching out to many clients, who may come to your hotel when they need to stay in your city.
Another way to promote a hotel is to have tie ups with online travel agents, who may be very important in getting business for you using online ways. They simply list your property in their list of hotels in your city. They also have details of your hotel like location, facilities and other features offered by you. They also provide prices and room types on their websites. They give facility to customers to book a hotel if they like a room. This way you will manage to get business if a customer is interested.
Another great way to get business is to hire people and have a sales team of your own. The team will go out and talk to prospective clients. Most of 5 star hotels have their own sales team, which go out in the field and meet prospective clients. Many hotels manage to get a good amount of business by simply soliciting corporate clients. As a matter of fact all large business organizations have need for booking hotel rooms for their executives or for organizing events. If you chase a company aggressively for business you must get some good results.
A new emerging way to market a hotel is to advertise online. If a property is aggressively marketed online then it is bound to make much impact in the minds of customers.
Many 5 stars hotels in India manage to do well just using the above mentioned strategies.
Since in all countries 5 star hotels are supposed to have high standard of service and facilities, you have to maintain a high level of service and facilities. Besides that you have to market your property well to prospective clients.
Marketing of a 5 star hotel may be tricky business for you if you do not know how to do it. Most 5 star hotels utilize several ways to market their property to prospective clients. One way is to simply have a tie up with travel agents, who will provide all information about your hotel in their brochure and then give out it to their clients. This way you are reaching out to many clients, who may come to your hotel when they need to stay in your city.
Another way to promote a hotel is to have tie ups with online travel agents, who may be very important in getting business for you using online ways. They simply list your property in their list of hotels in your city. They also have details of your hotel like location, facilities and other features offered by you. They also provide prices and room types on their websites. They give facility to customers to book a hotel if they like a room. This way you will manage to get business if a customer is interested.
Another great way to get business is to hire people and have a sales team of your own. The team will go out and talk to prospective clients. Most of 5 star hotels have their own sales team, which go out in the field and meet prospective clients. Many hotels manage to get a good amount of business by simply soliciting corporate clients. As a matter of fact all large business organizations have need for booking hotel rooms for their executives or for organizing events. If you chase a company aggressively for business you must get some good results.
A new emerging way to market a hotel is to advertise online. If a property is aggressively marketed online then it is bound to make much impact in the minds of customers.
Many 5 stars hotels in India manage to do well just using the above mentioned strategies.