Some years back, the social networking site Facebook tried to purchase another social networking site, Twitter.
The deal fell apart, however, because Twitter wanted more money than Facebook was willing to pay.
After the deal soured, Facebook started a Twitter-style system of updates.
This has made the site much more popular.
Facebook has a much larger user base now than before they started offering updates.
Twitter does not make money yet.
Fortunately, Facebook and Twitter still get along.
Facebook may make another offer to purchase the less profitable site.
Getting users isn't the problem.
Twitter has millions of users.
The problem is that Twitter does not monetize its popularity effectively.
Twitter is not in the black; they are not profitable.
If this does not change they may be compelled to sell out of desperation.
Facebook will likely be in a good position to make an attractive offer.
Unlike Twitter, Facebook knows how to turn a profit.
Facebook uses targeted advertising sales, which is very lucrative.
The current Twitter craze is inexplicable.
How many people live lives that are sufficiently interesting to warrant regular updates on their activities and whereabouts? For most of us, this information would make for very boring reading.
Posting daily minutia on Twitter or Facebook is not recommended.
Many people complain about others who post constantly (and without real content) to Twitter, or update far too frequently on Facebook.
Eventually, the craze will fade.
Twitter should take a solid payday when it comes, rather than waiting for a larger future offer that may never happen.
Everyday boring updates about insignificant happenings will eventually bore readers, and they will turn away from Twitter and Facebook.
These networking sites should make money while they can still cash in on their current popularity.