- 1
naming a business
First - not only should you think of a name for your company, but you should simultaneously come up with a slogan. - 2
naming a company
Second - depending on what your product or service is, write down at least three things that you want consumers to think of when they hear your company's name. In other words, what emotions and thoughts do you want consumers to feel when they hear your company's name? For example, Kentucky Fried Chicken (KFC) is "We do Chicken Right!" - 3). Third - write down at least five potential names. Remember - your name should tell potential consumers exactly what you do. For example, just from hearing the name Kentucky Fried Chicken, consumers will know that the company has something to do with the selling of fried chicken. Keep in mind that potential consumers should not have to guess at it. If they have to, more than likely they will use another company's services or purchase their products.
Note: Get together a group of people who you can trust. Ask their opinions. Ultimately though, the decision is yours to make.
Note: If you have a large ad budget, this information is not as applicable. You can get instant name recognition by running commercials, radio, and print ads in your major markets. - 4
naming a restaurant
Fourth - when you have finally decided on the name for your company, check with your city and state to see if the name is available. Make sure that you do not get a name similar to anyone who is in the same industry as you. You want your name to stand out and represent your values. - 5
how to name a new company
Fifth, make sure you do a search on the U.S. Patent and Trademark site. The web address is listed in the resources section. This is important because one day you may decide to go nationally; therefore, prepare yourself now by deciding on the "right name."
- Advertisement -
- Advertisement -
