Hubpages For Beginners -- Using Hubpages To Build Your Brand Online
Hubpages is a Web 2.0 property which you should strongly consider using as part of your branding and search engine optimization strategies. Like Squidoo, another Web 2.0 property, Hubpages allows users to create customizable web pages where they can write about their interests. Unlike Squidoo however, Hubpages hubs work best when they contain a little content whereas Squidoo lenses work best when they have a lot of different modules with lots of information.
So how will Hubpages help you exactly?
Well, in online marketing, branding builds trust and trust leads to sales. To build your brand online, you and your content have to be out there. Your face has to be on your websites, your products have to be talked about in the marketplace, and you have to be known as an expert in your field. Branding yourself as a knowledgeable leader who can help others is they key to being successful as an online marketer, and Hubpages is another tool for creating that image in your prospect's minds.
Hubpages is an authority site in Google's eyes. This means that it gets millions of visitors every month, that Google rates the information found in hubs to be important, and that Hubpages has a lot of SEO power. As in, hubs will naturally rank well in the search engines and that links from hubs pointing to your sites are powerful. It would not be wise to exclude authority sites such as Hubpages from your marketing strategy because you'd be missing out on an opportunity to reach a wider audience.
A great Hubpage will bring you lots of free traffic and backlinks to your website. A great source of free traffic is through the search engines. To get highly ranked for keywords, you'll need backlinks. Links from authority sites are powerful and can be more efficient than a bunch of links from random sites. Hubpages is a site where people go to get information, so you can't just post some nonsense and tack your links or affiliate links to the end. As with any other form of marketing, your Hubpage is only as good as the value of the content you provide.
Be brief and get to the point in your Hubpages. As mentioned earlier, it is best if you put just a little content, maybe an article or two's worth, into each of your hubs. Each hub is highly customizable; you can add images, videos, a section for user comments, and you can of course re-arrange everything. However, if you've ever visited a hub before, you'll realize that the site's layout and design makes it hard to stay focused on the content. The site's background is bland and there are ads in multiple spots on the page, so no matter how interesting your content is, interest in your hub will run out if you add too much content. Keep it short, insightful, and helpful, then add a link or two to your site(s).
Hubpages is a great tool for your toolbox, but don't rely on it completely. It's great for traffic if you can rank your hub on Google; it's also great for the links. And, of course it's a great way to build your brand online. However, algorithms change; what Google or the other search engines like one day may not be the same the next, so do include Hubpages in your marketing campaigns, but don't forget other traffic sources and other authority sites. So for instance, if Google stops giving love to Hubpages or if your account gets banned for whatever reason, you'll still have a whole network of other web properties to fall back on.
So how will Hubpages help you exactly?
Well, in online marketing, branding builds trust and trust leads to sales. To build your brand online, you and your content have to be out there. Your face has to be on your websites, your products have to be talked about in the marketplace, and you have to be known as an expert in your field. Branding yourself as a knowledgeable leader who can help others is they key to being successful as an online marketer, and Hubpages is another tool for creating that image in your prospect's minds.
Hubpages is an authority site in Google's eyes. This means that it gets millions of visitors every month, that Google rates the information found in hubs to be important, and that Hubpages has a lot of SEO power. As in, hubs will naturally rank well in the search engines and that links from hubs pointing to your sites are powerful. It would not be wise to exclude authority sites such as Hubpages from your marketing strategy because you'd be missing out on an opportunity to reach a wider audience.
A great Hubpage will bring you lots of free traffic and backlinks to your website. A great source of free traffic is through the search engines. To get highly ranked for keywords, you'll need backlinks. Links from authority sites are powerful and can be more efficient than a bunch of links from random sites. Hubpages is a site where people go to get information, so you can't just post some nonsense and tack your links or affiliate links to the end. As with any other form of marketing, your Hubpage is only as good as the value of the content you provide.
Be brief and get to the point in your Hubpages. As mentioned earlier, it is best if you put just a little content, maybe an article or two's worth, into each of your hubs. Each hub is highly customizable; you can add images, videos, a section for user comments, and you can of course re-arrange everything. However, if you've ever visited a hub before, you'll realize that the site's layout and design makes it hard to stay focused on the content. The site's background is bland and there are ads in multiple spots on the page, so no matter how interesting your content is, interest in your hub will run out if you add too much content. Keep it short, insightful, and helpful, then add a link or two to your site(s).
Hubpages is a great tool for your toolbox, but don't rely on it completely. It's great for traffic if you can rank your hub on Google; it's also great for the links. And, of course it's a great way to build your brand online. However, algorithms change; what Google or the other search engines like one day may not be the same the next, so do include Hubpages in your marketing campaigns, but don't forget other traffic sources and other authority sites. So for instance, if Google stops giving love to Hubpages or if your account gets banned for whatever reason, you'll still have a whole network of other web properties to fall back on.