Creating a high converting copy is not just about writing. It also has to do with being able to communicate with your prospects and having them trust you. We will look at some proven copywriting techniques to help you do this.

The most important part of your copy is your headline. Without a headline that works, the rest of the copy would not serve any purpose. Users are going through hundreds of pages on the internet. Your headline needs to pack a punch so they feel curious about reading the rest of your copy. So how exactly do you know your headline is good and really worthy? By testing different headlines and rotating them, you see which one converts better. There are no sure rules when it comes to creating a catchy headline. Once you have got their attention in reading your sales copy, that's it! If you turn the pages and look into history, you'll see that top copywriters used some of the most absurd headlines and got great results. So the headline itself isn't nearly as important as how you write it for maximum impact. Think out of the box and you'll be able to stand out from the competition. There are multiple reasons why a headline might not attract the attention you want, but this is perhaps one of the major ways to avoid low responses. You should also try to keep your headline short and to the point. Getting straight to the point is key when creating your copy. Right in the beginning let the reader know the products amazing selling point. Don't confuse your prospect and beat around the bush. The goal here is to have this customer buying. This is why your copy has to state the main benefit in the beginning and slowly elaborate on it. Many copywriters drag on the copy, building up to the main even as with a movie but this is a big mistake. This will only bore the customer and you risk him clicking away to a different site. sticking to the point will allow the prospect to recognize the benefits of you product and not be stayed away by any worthless information.

Your sales letter should include a valid guarantee of some kind. If you want people to buy your product, you have to first give them some reassurance. It helps if you show that you have complete faith in your own offer. They have a need to feel secure about the money they are spending, so it's a good tactic to offer to make a commitment to stand behind your offer with a guarantee. This triggers an automatic psychological response in the prospect, making him feel secure.

Copywriting may look hard to do, but it's not once you get the hang of it.