From its humble beginnings, Scandinavian Airlines has come far over the years. The oddity of its beginnings had to do with those that started the company and their ability to provide passenger assets. However, do not forget all of the right choices that were made each and every year that brought them success. Understanding the airline industry was a key component to their monetary success along with their combined skills and efforts. Acting without the fear of failure, with a specific intention, is why this company and their business succeeded. This article will discuss specific aspects of Scandinavian Airlines.rnrnTaking a quick look at the year, 2006, SAS had a revenue of 42 billion Swedish Krona, or SEK. In that one year, they transported just over 25 million people around the world domestically. This statistic earned the company a 9th place standing in the top 10 airlines in Europe. A large part of that success was due to smart mergers and acquisitions for SAS. On top of that, they are one of the founding members of the SAG aviation consortium, also known as Star Alliance Group. SAS has used a strategy of joining forces with other airlines over the last 50 years which has definitely paid off for them. rnrnMost airlines around the world have done this. They looked for ways to expand and capture as much market share as possible. Garnering the domestic flight routes within Scandinavia is what made them succeed. Gaining full or partial control of the smaller airlines operating in their domestic area was how they accomplished this feat. They worked to do that same around the world by acquiring Air Canada and the company that owned Continental Airlines.rnrnSAS at the present maintains its heritage as a worldwide air carrier. North America and Asia are two of Scandinavian Airline's long-distance international destinations. A majority of the international travel for SAS originates from Stockholm, Sweden and Copenhagen, Denmark, their two main hubs. SAS International is the division that handles the intercontinental traffic for SAS and employs slightly less than 1,000 people. This International Division operates separately from the Denmark, Sweden, and Norway European traffic divisions. rnrnIt is clear that the aggressive acquisition efforts of Scandinavian Airlines has paid off over the years. They were instrumental in the creation of the global Star Alliance group of airlines during the 90s. Such business associations exist to provide extra financial security and to increase the capabilities of each airline. Air and aviation are hyper competitive, therefore, there is strength in numbers. The divisions that make up the SAS since the 90's are Denmark, Norway, and Sweden. SAS Global is the international flight division.

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