Introduction to Keyword Research.
Keyword and industry research and the use of targeted keywords can almost be deemed as the most important aspect of Pay per Click (PPC) Internet Marketing campaign.
You will not make any sales if your Keywords are not targeted and not attracting the right type of traffic.
Also, if the Keywords are targetable but the market is so competitive that you can not get a decent position for under $1.
50 then, this is a problem as well.
To be highly successful in the world of PPC advertising, you need to advertise highly relevant Keywords.
General Keywords - To use or not to use.
One of the biggest mistakes that people make when they are new to PPC advertising is they find themselves bidding far to much on very general low converting keywords.
These are keywords such as money, cars, health, wealth .
These are deemed to be general keywords and they are very ambiguous and often when people are using these keywords.
They do not know what they are looking for.
More importantly though, they are most likely not willing to make a purchase.
For example, the keyword -Money- could pertain to currency, stocks, real estate, making money etc.
If you are selling a report on -How to make money- you could well attract people who want to know how to make money selling on eBay, or buy some stocks etc.
You are not going to persuade these people to buy your report because the keyword was too general and covered a multitude of money related topics.
Find the benefit of your products.
If you are selling an Internet Marketing eBook, put yourself in the shoes of the buyer.
What kind of information are you looking for? People who want to buy an Internet Marketing eBook may be interested in:

• Learning about commission selling
• Learning how to make money online
• Selling products online
• Increasing online sales
• Increasing traffic flow

When starting a new campaign, it is very important to make a list of benefits that people may be looking for.
You can then base your keywords around these benefits.