- 1). Determine which advertising strategy offers the least amount of return on your investment. Sift through the revenue data and compare it to the course of your advertising campaigns. Did the company's revenue increase, decrease or show no change when you began a certain advertising campaign? Eliminate all advertising that hasn't had an impact on your company's sales. An advertising campaign that costs 2 percent of your revenue and only brings in an additional 1 percent isn't worth it.
- 2). Transition from paid advertising to free advertising. Social networking websites serve as a goldmine for marketing and reaching out to each user is free. You'll have to develop a new sense of advertising, because the average social network user isn't looking to buy something while on the site. Barizi Web Solutions says that you must first engage users in an interesting way, without showing any intention of selling. After you establish a connection with the user, you may then work in subtle methods of marketing and advertising
- 3). Create a website, which can serve as a low-cost method of advertising. You may direct customers to your website via social networking and by making them aware of the site when they come into your store. Once the customer is on the website, offer them the opportunity to enroll in a free weekly newsletter through email, which is completely free. You'll just need to pay for the site maintenance.
- 4). Offer customers pamphlets when they enter and exit your store. Place a small table near each entrance and lay the pamphlets on the table. Place a small sign calling attention to the pamphlets, such as "See next week's deals." It's not free advertising, but it's not going to run your budget up like TV or radio ads.
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