Have ever visited a Wikipage, posted a blog, added a comment in a forum, submitted any article to E-zines, or contributed any text to online networks? All the above falls under the category of social publishing, a collaborative way to generate, publish, and share information online.
Social publishing is all about expressing your ideas, and engaging with others intellectually.
Although a lot of people publish socially to share their opinion or learn other's, but besides creating open communication and knowledge platforms, social publishing brings along many benefits for businesses, professionals, and individuals alike.
Social publishing can be an excellent, low budget and less time consuming, strategy to market and advertise products, skills or services.
By providing a well written piece of information that educates others in learning about the industry you are in, help them in taking some decision, or provides any insight that is hard to find otherwise, one can win the confidence and respect of prospective customers as well as increase awareness of your products and services.
With social networks and micro-blogging platforms so entrenched in today's business communications, such educational piece of information can find its own way in getting to millions of people by spreading through the word of mouth.
In addition to providing an opportunity to create awareness and establish subject matter expertise, social publishing also provides you a way to create edge over your competitors by having trusted followership of your company's philosophy, a strategy that can go a long way in establishing market leadership .
Monetizing through social publishing (blogs, articles, etc.
) can be a very challenging endeavor but at times the same principles of can be used to sell information to the general public.
An excellent way to monetize your knowledge and expertise is by publishing & selling syndicated documents that may provide specific industry fact, market insight, business how-to, or other information that other business or individual may benefit from and be willing to pay a small price for.
To sell your publications, you can either post them on your own website, or could post them to other online platforms.
The benefit of using an online business platform is that it besides posting documents, it provides you a complete backend infrastructure to promote, sell, and track your knowledge product.
Unfortunately, there aren't many such platforms that provide such infrastructure and allow independent professionals as well as small business owners to sell their publications through their networks.
Social publishing is all about expressing your ideas, and engaging with others intellectually.
Although a lot of people publish socially to share their opinion or learn other's, but besides creating open communication and knowledge platforms, social publishing brings along many benefits for businesses, professionals, and individuals alike.
Social publishing can be an excellent, low budget and less time consuming, strategy to market and advertise products, skills or services.
By providing a well written piece of information that educates others in learning about the industry you are in, help them in taking some decision, or provides any insight that is hard to find otherwise, one can win the confidence and respect of prospective customers as well as increase awareness of your products and services.
With social networks and micro-blogging platforms so entrenched in today's business communications, such educational piece of information can find its own way in getting to millions of people by spreading through the word of mouth.
In addition to providing an opportunity to create awareness and establish subject matter expertise, social publishing also provides you a way to create edge over your competitors by having trusted followership of your company's philosophy, a strategy that can go a long way in establishing market leadership .
Monetizing through social publishing (blogs, articles, etc.
) can be a very challenging endeavor but at times the same principles of can be used to sell information to the general public.
An excellent way to monetize your knowledge and expertise is by publishing & selling syndicated documents that may provide specific industry fact, market insight, business how-to, or other information that other business or individual may benefit from and be willing to pay a small price for.
To sell your publications, you can either post them on your own website, or could post them to other online platforms.
The benefit of using an online business platform is that it besides posting documents, it provides you a complete backend infrastructure to promote, sell, and track your knowledge product.
Unfortunately, there aren't many such platforms that provide such infrastructure and allow independent professionals as well as small business owners to sell their publications through their networks.