What is a business blog? A business blog is part of a company's website that lets you communicate regularly with your customers.
The word blog is short for weblog and in a business sense it should contain useful and relevant information for your existing and potential customers.
A blog also enables you to interact with your customers as they can leave comments on your blog posts to which you can reply directly.
Do I really need a business blog? Having a business blog is not essential but can form a key part of your company's overall online marketing strategy.
In most industries there is stiff competition online and by having a business blog you can make the most of the opportunity to put your personality across and stand out.
By posting regular and relevant content on your business blog you can encourage repeat website visits and also boost your search engine rankings for your chosen keywords and phrases.
Another benefit of having a blog is that it gives you the chance to show your industry knowledge and expertise as well as keeping clients up-to-date with what's going on in your business.
What should I write in my business blog? The first thing to remember is that it's a business blog, so try to keep it clear of anything too personal.
When people visit your blog they'll be looking for unique and relevant content so if you're a driving school in Swansea, they'll expect to find driving related blog posts.
It's also a good idea to read other blogs in your industry to see what the hot topics are in any given week or month and then put your own slant on these.
What if I'm too busy to blog? Writing regular blog posts yourself can be time consuming and impact on other areas of your business.
If you just can't find the time to write your own blog posts then you should either delegate it to another member of staff or hire a professional copywriter to do it for you.
The important thing to remember is to be consistent, going two or three months without posting any new articles won't do your search engine rankings any good and will alienate your readers.
The word blog is short for weblog and in a business sense it should contain useful and relevant information for your existing and potential customers.
A blog also enables you to interact with your customers as they can leave comments on your blog posts to which you can reply directly.
Do I really need a business blog? Having a business blog is not essential but can form a key part of your company's overall online marketing strategy.
In most industries there is stiff competition online and by having a business blog you can make the most of the opportunity to put your personality across and stand out.
By posting regular and relevant content on your business blog you can encourage repeat website visits and also boost your search engine rankings for your chosen keywords and phrases.
Another benefit of having a blog is that it gives you the chance to show your industry knowledge and expertise as well as keeping clients up-to-date with what's going on in your business.
What should I write in my business blog? The first thing to remember is that it's a business blog, so try to keep it clear of anything too personal.
When people visit your blog they'll be looking for unique and relevant content so if you're a driving school in Swansea, they'll expect to find driving related blog posts.
It's also a good idea to read other blogs in your industry to see what the hot topics are in any given week or month and then put your own slant on these.
What if I'm too busy to blog? Writing regular blog posts yourself can be time consuming and impact on other areas of your business.
If you just can't find the time to write your own blog posts then you should either delegate it to another member of staff or hire a professional copywriter to do it for you.
The important thing to remember is to be consistent, going two or three months without posting any new articles won't do your search engine rankings any good and will alienate your readers.