Social media marketing has quickly evolved in the last few years and one obvious winner has emerged, Facebook.
With the first or second highest traffic ranking in the world, it is the standard when it comes to social media...
but can it be used for business? The answer is definitely YES! Everybody from small delis to huge multi-national corporations have jumped on the Facebook bandwagon.
Just take a look at the next commercial from a Fortune 500 company and you'll notice they are promoting their Facebook page instead of their webpage.
If billion dollar companies have switched their campaigns to a social media marketing dominated one, you should take notice.
Out of all the different social media sites such as MySpace, Friendster and others, Facebook has clearly taken the lead and provided a platform that is perfect for reaching out to your community of prospects and creating a relationship with them.
The secret of doing business these days is to have people know, like and trust you...
especially when you are communicating to them online.
Facebook allows businesses to create a special page dedicated to connecting with their customer past, present and future.
This is called a Facebook fan page and it allows commercial activity whereas advertising on a user page will get you kicked off for spam, advertising using a fan page is perfectly acceptable.
There are multiple different ways to set up a fan page.
You've probably seen very complex, animated pages from big automobile manufactures or consumer electronics companies and felt overwhelmed.
While it's true they probably spend north of 5 figures producing that page, you don't have to.
All you need for a successful social media marketing campaign is a simple fan page with some pictures of you and your business (if appropriate), some background and contact information.
You'll want to list your website address, as well as your physical address and hours of business.
That's all you need to start finding and communicating with potential customers.
The next step is getting people to your page and having them "like" it.
This simply means they add you to their list which allows your messages to show up on their wall.
Now you won't want to keep posting ads all day, as that will get people to unlike you pretty quickly.
A better strategy is to post a mix of different updates.
You can post a link to a funny video you saw, maybe an inspirational quote you like, useful news articles about your business or industry, etc.
Just keep the message interesting.
You should also post any specials or deals you have going.
Using these simple ideas will move you far ahead than most businesses when it comes to using Facebook and social media marketing campaigns.
With the first or second highest traffic ranking in the world, it is the standard when it comes to social media...
but can it be used for business? The answer is definitely YES! Everybody from small delis to huge multi-national corporations have jumped on the Facebook bandwagon.
Just take a look at the next commercial from a Fortune 500 company and you'll notice they are promoting their Facebook page instead of their webpage.
If billion dollar companies have switched their campaigns to a social media marketing dominated one, you should take notice.
Out of all the different social media sites such as MySpace, Friendster and others, Facebook has clearly taken the lead and provided a platform that is perfect for reaching out to your community of prospects and creating a relationship with them.
The secret of doing business these days is to have people know, like and trust you...
especially when you are communicating to them online.
Facebook allows businesses to create a special page dedicated to connecting with their customer past, present and future.
This is called a Facebook fan page and it allows commercial activity whereas advertising on a user page will get you kicked off for spam, advertising using a fan page is perfectly acceptable.
There are multiple different ways to set up a fan page.
You've probably seen very complex, animated pages from big automobile manufactures or consumer electronics companies and felt overwhelmed.
While it's true they probably spend north of 5 figures producing that page, you don't have to.
All you need for a successful social media marketing campaign is a simple fan page with some pictures of you and your business (if appropriate), some background and contact information.
You'll want to list your website address, as well as your physical address and hours of business.
That's all you need to start finding and communicating with potential customers.
The next step is getting people to your page and having them "like" it.
This simply means they add you to their list which allows your messages to show up on their wall.
Now you won't want to keep posting ads all day, as that will get people to unlike you pretty quickly.
A better strategy is to post a mix of different updates.
You can post a link to a funny video you saw, maybe an inspirational quote you like, useful news articles about your business or industry, etc.
Just keep the message interesting.
You should also post any specials or deals you have going.
Using these simple ideas will move you far ahead than most businesses when it comes to using Facebook and social media marketing campaigns.