Would you pay US $25,000 for an ice-cream sundae? Most of us wouldn't...
Even though the ice-cream sundae uses a blend of 28 cocoas, including 14 of the world's most expensive ones Even though it is decorated with 5 g of edible 23-carat gold and is served in a goblet lined with edible gold.
Even though the base of the goblet is an 18-carat gold bracelet with 1 carat of white diamonds Even though the desert is eaten with a goal and diamond spoon, which can also be taken home.
So why would a business put something like this on their menu.
For a few simple reasons...
Firstly, they get massive publicity.
For instance, I found out about this ice-cream sundae through the Guinness Book of World Records, so the Serendipity 3 restaurant in New York City, USA (who sells the ice-cream sundae) is known about the world over.
Secondly, sometimes I'm sure people buy these ice-cream sundaes and there is a nice and tidy profit margin in each of these sales.
How about you - how could you apply this little strategy to your business? Perhaps you own a tyre shop and could offer gold plated tires.
Or you might own a butcher and could create the longest salami.
Or maybe you own a sandwich bar and could make a $200 sandwich like Daniel Galmiche (UK) did for the menu at Cliveden, Burkinghamshire, UK.
Or you may own a nightclub and could offer a $5,000 martini (perhaps with a diamond in the bottom of it).
Or maybe you are a pasta bar and could create a whole lot of publicity about the longest strand of pasta ever made.
Or perhaps you are a florist and could offer a $1,000 gold plated rose? It's all about being different.
And I cover a strategy of being different to get your letters and emails opened and read in lesson #3 of More Customers Made Easy It's got nothing to do with what you write.
It's got nothing to do with what you're selling.
It applies to almost EVERY type of business...
and it's one of the quickest, easiest ways of overcoming writers block and getting your letter or email started.
Plus, I give you everything you need to start applying this strategy immediately.
Don't let your competitors find out about it before you do.
Even though the ice-cream sundae uses a blend of 28 cocoas, including 14 of the world's most expensive ones Even though it is decorated with 5 g of edible 23-carat gold and is served in a goblet lined with edible gold.
Even though the base of the goblet is an 18-carat gold bracelet with 1 carat of white diamonds Even though the desert is eaten with a goal and diamond spoon, which can also be taken home.
So why would a business put something like this on their menu.
For a few simple reasons...
Firstly, they get massive publicity.
For instance, I found out about this ice-cream sundae through the Guinness Book of World Records, so the Serendipity 3 restaurant in New York City, USA (who sells the ice-cream sundae) is known about the world over.
Secondly, sometimes I'm sure people buy these ice-cream sundaes and there is a nice and tidy profit margin in each of these sales.
How about you - how could you apply this little strategy to your business? Perhaps you own a tyre shop and could offer gold plated tires.
Or you might own a butcher and could create the longest salami.
Or maybe you own a sandwich bar and could make a $200 sandwich like Daniel Galmiche (UK) did for the menu at Cliveden, Burkinghamshire, UK.
Or you may own a nightclub and could offer a $5,000 martini (perhaps with a diamond in the bottom of it).
Or maybe you are a pasta bar and could create a whole lot of publicity about the longest strand of pasta ever made.
Or perhaps you are a florist and could offer a $1,000 gold plated rose? It's all about being different.
And I cover a strategy of being different to get your letters and emails opened and read in lesson #3 of More Customers Made Easy It's got nothing to do with what you write.
It's got nothing to do with what you're selling.
It applies to almost EVERY type of business...
and it's one of the quickest, easiest ways of overcoming writers block and getting your letter or email started.
Plus, I give you everything you need to start applying this strategy immediately.
Don't let your competitors find out about it before you do.