An advertising campaign through Google AdWords Content Network can give web business owners lots of traffic which can be good for the websites.
This can be true theoretically but may not be true in reality if you don't possess the knowledge and skills to run it effectively and efficiently.
AdWords has thousands of websites in their content network and placing your ads on these websites can make no sense and you will have more chances of losing money.
You may get the needed traffic but these are not converting and you will have no sales.
AdWords content network has in their system tools that can be of great help to website owners.
Some of these tools are free and being able to master how to use them can bring better benefits to site owners.
The managed placement tool is one that you need to master in the content network system.
Being able to run your ads only on websites of your preference is a smarter choice because of the greater possibility of getting only quality targeted customers who can have the intention to make a purchase.
Using the managed placement tool effectively can be of great help especially for the first timers who are susceptible to attractions of hordes of traffic coming in.
By choosing only selected websites to place your ads, you may realize a lot of savings.
With the managed placement tool you can opt to place the ads only on preferred websites even when driven traffic is less.
The traffic may be lesser on your preference and you may desire the converted traffic that it can draw.
The traffic you get may be less out of your ad placement but you may realize later that these are the quality customers that you are focusing on.
The traffic coming in may be the real customer that you desire, because these are the highly motivated ones who have real intentions of making a purchase.
Having the knowledge on which websites to place your ad on the content network then you can start your campaign on this site.
You will know if running ads on this site will perform if you do test.
Your ad content may be a failure on the first run but this may not be a conclusive outcome yet.
Continuously run tests on other website placement and again do tracking and monitoring.
Using the managed placement tool you can get rid of those that are not giving the right conversion rate and the desire ROI.
This can save money, effort, and time, but don't forget to do test and refinement continually because this can be the only means to be profitable.