The increasing need for mobile applications in events is pretty evident. More and more event organizers are opting for event-specific cell phone apps to make their event a success, not only in terms of footfalls, but also in terms of sponsorship benefits, visitor engagement, etc.

However, there have been cases where event organizers have expressed disappointment even after implementing such apps to their events. The reason? The errant behavior of apps. But, aren't these apps developed by a team of experienced mobile app developers? Well, the answer is divided. Developed by a team of mobile app developers? - Yes. Experienced - Well, that's questionable. A poorly developed event mobile application will not only put water on your investment, but may also affect your future business prospects. For instance, if an app is not developed properly, then sponsors may shy away from your forthcoming events, visitor numbers may come down drastically, etc. To be precise, your business will be affected badly.

Listed below are some of the guidelines that you may consider before choosing a mobile app development service provider.

5 guidelines to consider before choosing a mobile app development service provider

• Since you want an app specifically designed for your event, ensure that the concerned service provider has sufficient experience in developing event mobile apps.


• Do a quick background research on the concerned service provider and check their clients' feedback.


• Ask them the benefits of having an event mobile app. If the answer is "It will let you earn millions from your event, instantly", then stop the conversation then and there.


• Ensure that they have a proper infrastructure and resource to carry out big projects on mobile app development.


• Ensure that they have a strong presence in the mobile sector.

The benefits of having such apps for your event are many. Here are some of the advantages of event mobile apps:

• Create new revenue streams: Through such apps, you can generate revenue from sponsorship, premium enhanced exhibitor listing, exhibitor logo, Click-throughs to profiles, search result-sponsored listings, banner advertisements, etc.


• Gain confidence of the sponsors: Sponsors often seek exclusive sponsorship. If they are featured exclusively on your event app, they're likely to get more attention, and achieve higher conversion rates. What you can do is feature your sponsor's logo on every app page, exclusive of other sponsors. This will give them all the exposure they want. In return, they will assist you financially, more than you had expected!


• Enhance visitor experience: Visitors will get all the information on your event including event schedule, speaker bio, location of seminar halls, etc., right on the move. This will allow attendees to get the most out of your event.


• Single window to all your annual events: If your event is a biannual one, you don't need to develop a new app for the same event every time. You can manage recurrences of the same event with a single app by purchasing a new license for the same on event basis.

Such apps can sketch your event's success story with aplomb. So, why wait? Consult an experienced mobile app development service provider and mobilize your event now!