Whether you are new to the world of Internet marketing or you've been around for a long time, you have likely come across article marketing before. Article marketing is one of the classic means of traffic generation for your website. Some people question if it is still as effective today as it used to be. As in most areas of business and of life in general, nothing is guaranteed, and if you want to succeed you have to put in the appropriate amount of time and effort along the way.
The actual process of article marketing is fairly simple and straightforward. Basically, you write unique articles that you then distribute to a variety of different websites and directories. These directories post your articles and give you full attribution. Depending on the directory, they may also allow other people and websites to republish your articles. Considering the fact that you don't get paid for doing this, what are the benefits for article marketing?
With article marketing, you get the chance to include a resource box along with every separate article that you submit. In this resource box, you can include typically one or two backlinks to your website. You can also include a short informational blurb or sales pitch designed to get people to click on those links.
Since you get to include links with every article, the more articles you submit the more links you can build. Therefore article marketing is one of the most effective strategies for building high quality incoming links to your site.
They are high quality because they are coming from reputable sites, and because they are one way links that didn't require you to link back. Additionally, you have the added bonus of being able to control the anchor text that the links display. Anchor text are the actual words used in a text link, and choosing the right ones is an easy way to help align yourself for specific words and phrases that you are targeted.
Building links is hugely important because it has a large effect on your PageRank and your standing within the search engines. It's one of the most important factors that helps determine where your site gets displayed when somebody makes a search. Therefore, with article marketing you are indirectly increasing your website traffic by improving your standing in the search engines.
Additionally, you will be directly increasing your website traffic by establishing your presence as an expert in your field. When somebody reads your article and likes what you have to say, it's very likely they will click on the links in your resource box to go explore your website and obtain more useful information. Therefore, you are sending a great amount of prospects to your website using the process of article marketing.
The key lies in creating useful, informative and unique articles centered around topics that people are interested in. If you can provide high quality articles, people will care about what you have to say and will visit your website for more information. Combined with the indirect traffic generation you see from your increased search engine presence, article marketing is a great way to increase your website traffic.
The actual process of article marketing is fairly simple and straightforward. Basically, you write unique articles that you then distribute to a variety of different websites and directories. These directories post your articles and give you full attribution. Depending on the directory, they may also allow other people and websites to republish your articles. Considering the fact that you don't get paid for doing this, what are the benefits for article marketing?
With article marketing, you get the chance to include a resource box along with every separate article that you submit. In this resource box, you can include typically one or two backlinks to your website. You can also include a short informational blurb or sales pitch designed to get people to click on those links.
Since you get to include links with every article, the more articles you submit the more links you can build. Therefore article marketing is one of the most effective strategies for building high quality incoming links to your site.
They are high quality because they are coming from reputable sites, and because they are one way links that didn't require you to link back. Additionally, you have the added bonus of being able to control the anchor text that the links display. Anchor text are the actual words used in a text link, and choosing the right ones is an easy way to help align yourself for specific words and phrases that you are targeted.
Building links is hugely important because it has a large effect on your PageRank and your standing within the search engines. It's one of the most important factors that helps determine where your site gets displayed when somebody makes a search. Therefore, with article marketing you are indirectly increasing your website traffic by improving your standing in the search engines.
Additionally, you will be directly increasing your website traffic by establishing your presence as an expert in your field. When somebody reads your article and likes what you have to say, it's very likely they will click on the links in your resource box to go explore your website and obtain more useful information. Therefore, you are sending a great amount of prospects to your website using the process of article marketing.
The key lies in creating useful, informative and unique articles centered around topics that people are interested in. If you can provide high quality articles, people will care about what you have to say and will visit your website for more information. Combined with the indirect traffic generation you see from your increased search engine presence, article marketing is a great way to increase your website traffic.