Public Speaking: Rule of Three
You will see it used over and over because it is simple.
It is powerful and it works (see I just used it there in a non-funny situation).
Most of the time in humor the Rule of Three is used in the following fashion: The first comment names the topic, the second sets a pattern, and the third unexpectedly switches the pattern which is funny.
Here's a few examples from brochures advertising my seminars: In the 'How to Get There'; section * From Washington, D.
C.
take Rt.
50 .
.
.
* From Baltimore, MD take Rt.
95 .
.
.
* From Bangkok, Thailand board Asian Air .
.
.
* By Metro take the Red line .
.
.
* By Car take New York Ave.
.
.
.
* By Steamship take the Chesapeake Bay While in front of a group I might point to an audience member and say You can make a difference in your company.
[Pointing to the next person] You can make a difference in your department.
[Pointing to third fun person] You can [pause] Well not everyone can do this.
The Rule of Three is also used in constructing bits (see bits article).
Three jokes or one-liners on one topic is enough to create a rise in the audience, but not enough to tire them about that subject.
Don't forget that the Rule of Three is good in non-funny situations too.
Even honest Abe Lincoln used it twice in the powerful, but short, Gettysburg Address: 'We cannot dedicate.
We cannot consecrate.
We cannot hallow this ground'; 'and that government of the people, by the people, for the people shall not perish from the earth.
'