The incredible flamenco guitar technique of Juan Serrano has been witnessed and enjoyed by millions around the world! Critics have called him the "best flamenco guitarist living today" but Juan Serrano is more than just an incredibly gifted flamenco guitarist. He is also an exceptional and rare musician who can communicate his art on a very personal level - unlike other great Spanish flamenco guitarists who normally only perform in a strict concert setting where the audience receives little orientation about flamenco from the artist. Serrano speaks both English and Spanish which enables him to give enlightening explanations during his performances that give his audiences a rare insight into flamenco guitar music. He has performed on major television and radio programs throughout the world. In addition, he has also written "Flamenco - Body and Soul", a history of flamenco guitar music for the aficionado published by the Press at California State University.

Serrano's mastery of flamenco guitar music not only comes from his many years of discipline and study of the flamenco guitar, but also because he grew up in Cordoba, Spain, the birthplace of this rich and dazzling music! At the age of nine Serrano was studying under his father, a professional flamenco guitarist, and learning the traditions of flamenco which is a fusion of Jewish, Moorish, Christian, and Gypsy musical elements between the 8th and 15th centuries in Andalucia, Spain. Juan Serrano made his professional debut at age 13 and as a teenager earned a reputation all over Spain and Europe as a gifted flamenco guitarist. He performed and recorded with the top flamenco musical, dance, and theatrical companies. At this time Juan also started his career as a solo concert flamenco guitarist. His home town of Cordoba was so proud of his accomplishments that they replaced the bell in the town clock with recordings of his flamenco guitar music that would play on the hour - 24 hours a day!

The city of Cordoba also awarded Juan Serrano the "Porto de Oro". This prestigious honor is awarded once every ten years and Serrano is the only guitarist ever to be so honored. Juan received the "Page One Ball" from the Newspaper Guild of New York for his outstanding flamenco guitar performances. He was also awarded the "Medalla de Oro" from the Spanish Academy of Fine Arts, the Catedra de Flamencologia from Jerez, Spain and an Honorary Doctor of Humane Letters from Fairfield University in Fairfield, Connecticut. The city of Fresno, California bestowed Serrano with the "Fabulous Fresnan" and "Horizon" awards. Juan Serrano is the only flamenco guitarist in the world with a doctorate in humane letters and a tenured faculty position at a major university. He developed the flamenco guitar program at California State University and heads the flamenco guitar department there. In addition to his teaching duties, Juan is much sought after as a performer, for master classes, and as a guest lecturer on the history of flamenco guitar music. Fortunately for aspiring guitarists, Serrano has gone on to release numerous flamenco guitar tab books and instructional DVD courses that teach his solo guitar pieces and all of the techniques that he uses to play them.