Today's market can be brutal and retailers need every advantage to draw in customers and maximize profits. Advertising is one of the best ways to communicate with customers. It helps inform customers about the brands available in the market and the variety of products useful to them. Outdoor advertising communicates the message to the general public through highway billboards, transit posters and so on. The important part of the advertising is that the message to be delivered should be crisp and to the point. Every message should be channelized to effectively induce a buying behavior in the customers being targeted for that specific product or service. There is a new form of advertising that takes advantage of a space that had been ignored till date. Modern guerrilla advertisers refer to it as Floor advertising. Floor graphics has been developed by creative advertisers as one of the most effective advertising tools for today’s generation. Results show that this combination of shock and quirk heightens the interest for the product with the consumers, definitely grabs their attention, and initiates a buying process. The artistic approach is also fodder for the creative mind.

When floor graphics advertising originally came into the advertising scene, their use was limited to perfectly smooth tiled floors. With today's many advances in vinyl and adhesive technology, the possibilities are much greater. Of the many materials that are used to print on, asphalt art is one of the best to use – both indoors as well as outdoors. It is a unique foil-based printing substrate that adheres to the Occupational Safety and Health Act (OSHA)’s slip-resistance requirements. It can be applied on concrete, asphalt, and other untreated floor surfaces giving the appearance of an on-floor graphics, an effective advertising tool. Asphalt art can be used for many other kinds of surfaces like, metaled roads, cement, untreated stone, tiles, and even domestic surfaces like stairs! These non-slip floor graphics can last for as long as a year under foot and car traffic. They do not make use of any messy adhesives that might damage floors and surfaces and the material can be removed without leaving behind unwanted residues. Asphalt Art has a glass-bead non-slip coating and therefore, unlike other materials, it does not require an over-lamination. It is great for printing vibrant, reflective graphics including company logos, safety graphics, event street signage, and all types of on-floor advertising.

Floor graphics advertising is a quickly growing trend in the marketing world today. But, it has varied directional, forewarning and informational usages other than mere product advertising. It would be beneficial for you to spend a while researching about companies that create vibrant, durable, non-slip, and eco-friendly graphics. Floor advertising graphics can be used for various purposes and in different locations - stadiums during sport events, sidewalk signage, in parking lots or hospitals for directional purposes. Floor graphics is one of the best ways to convey your message in a fun and innovative manner. If strategically placed in busy streets or sidewalks, it can get your company the desired visibility and also reinforce your brand message.