The Future of HTC Mobile Phones

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HTC has been the leader in the territory of htc cellphone but it gives HTC the test that how to protect the speaking right in the giant game in order not to become the money machine of the giants but to make itself become one of the giants on the road to the head.
  After Google purchased Motorola the focus of the public was not only on the two parties also on HTC because HTC named Money Tree of Android is still the terminal vendor which makes a good impression in the camp of Android so far. However the enterprise making a large contribution to Android system seems whose future title is not that steady any more.
  Although Google's plan that it purchased HTC is to consider the patent. Maybe the relationships between it and HTC will become more nuanced after Google has its phone producer.
  HTC chose to do the brand when it faced a conflict that it became more and more powerful in design and manufacture and the gross margin was lower and lower. Although the company's earning and income came the first decline HTC chose "eat well" between "eat fully" and "eat well". It definitely has stably income that it continually does ODM but company's development will be a serious limit from the long time eyesight.
  From the beginning Wang Xuehong din not plan to make HTC be a manufacturing enterprises and she didn't begin at Chinese market but chose a hard one: European and American market after HTC chose the road of the brand. It is hard to get the market's acceptation only basing on the power of it but it is lucky that HTC has made enough accumulation in before industrial chains.
 HTC is not the traditional phone manufacturer and it doesn't have burden on shoulders. From windows ce to windows mobile and to today's Android and future windows phone7, HTC is willing to hug any operation system used for itself and more willing to embrace mobile Internet. Actually the traditional phone manufacturers feel both excited and worried to the coming of mobile Internet. What they feel excited is that the downhill of phone manufacturing has a favorable turn for the appearing of smart phones and what they feel worried is that it is a contrast of playing methods between traditional and smart phones. The traditional 2G phone manufacture regards the runners and phone vendors as the most powerful industry strength. Then when it enters into the time of smart phones the Internet producer applying for the service and application and operation system manufacturer have more speaking right even the capacity effecting the industry direction.
But for HTC, it doesn't have the burden and its smart phones accumulated for a long time finally welcome the booming of the market。
  Besides differentiation HTC Sense is also given the platform dream of HTC. Wang Xuehong thinks HTC can not been seen as the traditional manufacturing enterprise but the new science and technology enterprise. As a result she not only emphasizes the creation of the product manufacture and research but also the business mode. She said, "I want to earn the money of platform. Google earns the money of the search and Apple the platform. When the Android platform of Google is better and better it is doing its business. Why should we part the money with others? If it is a long process for smart phones now is a beginning so Google's business mode is permanent and respectable. Whether can the second one have this mode? Of course. All OS has regionalism and I think the things that Chinese uses is different from that of the American, so it may need more creation in application procedure and then combine a whole OS to do.

  Can HTC keep fast increasing in the future or higher profit? Or still can not avoid the foreordination of the downstream of the industry chain? Making a general survey of the current phone enterprises that powerful like nokia and Motorola all depend on the operation system and the Internet manufacturer. When Motorola depart the Internet equipment and mobile terminal manufacture and happily sold the mobile terminal in less than a year, whether it implies that HTC has seen the future of the terminal manufacture? It will be the key of HTC that whether HTC can abandon the burden on the way forward and keep the power of creation.

from [http://www.buyunlockphone.co.uk/index.php/news]
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