1.
Be an expert.
As a writer, it's very important for you to make sure that you're the master of the topics that you're writing about.
Remember, your readers will rely on you and they will expect nothing but in-depth, complete information as they surely want to fully understand the topics that you're discussing.
I'd say, don't start writing until you know your topics inside out.
Do thorough research first and if needed, get first-hand experience on the things that you're writing about.
2.
Develop great writing skills.
Aside from having in-depth knowledge in your chosen niche, it's also a must that you have great writing skills.
You must have what it takes to explain complex topics or issues in such a way that your target audience will easily understand them.
You must also have great command of the English language and you must know how to make your articles spell FUN.
3.
Show genuine concern for your readers.
Online users can easily figure out if you're truly interested in helping them out or if you're just out there to run away with their money.
Remember, it's important in internet marketing that you earn the trust and confidence of your target readers so make sure that you effectively communicate your willingness to take them to where they would like to be.
Show empathy when needed and offer them a slice of your expertise that can help them in either realizing their goals or in solving their most pressing issues.
4.
Check your articles.
As your articles represent you in the online arena, you better make sure that they're at least close to perfection.
Read and review them over and over again before you use them on your internet marketing campaign.