• Give out a promotional gift that advertises your business at a trade show.marketing image by dead_account from Fotolia.com
  
  If you are a trade show vendor, then you may want to offer customers and potential customers a promotional gift that will remind them of your business long after they have left the show. Because trade shows often are large, and hundreds of people may walk by your booth, you only have a few minutes--maybe only seconds--to talk about the products you are selling. Regardless of the time you get with potential clients, give them a small token that they can take home with them. They may think about your services and products later and contact you.
  
  

USB Pen Drives

• If your budget allows, purchase USB pen drives with your company's logo and contact information printed on the face of the drive. You can use these pen drives as giveaways regardless of what you are selling at your trade show. They are popular promotional gifts because they are so useful. USB pen drives can cost about $20 retail for a single drive, so these gifts will likely be highly sought after. Try to buy them at a wholesale price to save money.
  
  

Promotional Magnet

• Promotional magnets are excellent trade show gifts--especially if your business is something like photography, wedding planning, art or interior design. You can showcase a photo of your best work on the magnet, along with your contact information. Magnets also are great promotional gifts for business owners who provide services such as plumbing and landscaping. Many people can use an extra magnet, and with this gift, you help out the customer and put your business information front and center on a potential client's refrigerator.
  
  

Raffle with Grand Prize

• Get potential clients to listen to your pitch by holding a raffle at your trade show booth and offering several prizes, including a grand prize. You can hold a prize drawing once an hour so your potential customers are motivated to return to your booth. Make the grand prize a worthy prize, but do not go over your budget. An example of a grand prize might be a free photo session if you have a photography business, a free makeover if you sell makeup or a free garden makeover if you do landscaping. Be creative within your financial parameters.