When you see people splurging on branded products and paying double or sometimes even more for them, you do wonder what is it that makes them do so.
Yes the reasons could vary from brand loyalty to trust in its quality or even paying to get the opportunity to flaunt it and boost ego.
But many a time there is more to it than all these reasons.
People continue buying a particular brand also because of some unique benefit or advantage they have been able to get from it.
In the case of footwear, this is most apparent.
Many people are switching to Skechers trainers despite its relative higher cost and that is purely because of the strong reasons mentioned below.
First up, the brand offers variety that is truly impressive.
When you consider that just about anybody can benefit wearing Skechers trainers, you will appreciate the point I am making.
You have sandals, trainers, sports shoes, clogs, boots, high heel shoes and many others on offer here with Skechers and all of them carry the perfect blend of functional excellence and supplementing fitness.
From the time they came into being in 1995, the growth of this brand has been phenomenal mainly due to their ability to move into areas that others have found difficult to cater to.
The brand concentrated on addressing the requirements of a wide spectrum of consumers and one example of that is their foray into the fitness niche.
The potential existing in this niche was quickly understood by Skechers, as they realised how paucity of time, lethargy and limited access to work out gyms made it difficult for people to follow a regular fitness regimen.
A sedentary lifestyle and bad posture habits were other factors that were taking its toll on the health of people with many struggling to lose weight.
Skechers figured out that if they can take fitness to the people through an innovative idea, they would be able to succeed.
That is when they came out with Skechers trainers.
These were shoes that combined the functional utility of footwear along with the fitness element in their unique design.
Women in particular found them to be ideal as they could now wear these trainers and get their quota of exercise without having to spend extra time outside of their regular activities.
Skechers trainers feature moldings that force the wearer to walk maintaining an upright posture.
Many of us have actually forgotten the right manner of holding our abdomen in and chest out when walking and tend to stoop.
When you put on Skechers trainers, you would be able to walk in the recommended manner and that has a direct benefit on your thighs, calf and back muscles.
Though it is initially a challenge wearing these Skechers trainers and maintaining a particular posture, over time you will find that you become accustomed to it especially when you notice that you are feeling healthy and more confident about your body.
Yes the reasons could vary from brand loyalty to trust in its quality or even paying to get the opportunity to flaunt it and boost ego.
But many a time there is more to it than all these reasons.
People continue buying a particular brand also because of some unique benefit or advantage they have been able to get from it.
In the case of footwear, this is most apparent.
Many people are switching to Skechers trainers despite its relative higher cost and that is purely because of the strong reasons mentioned below.
First up, the brand offers variety that is truly impressive.
When you consider that just about anybody can benefit wearing Skechers trainers, you will appreciate the point I am making.
You have sandals, trainers, sports shoes, clogs, boots, high heel shoes and many others on offer here with Skechers and all of them carry the perfect blend of functional excellence and supplementing fitness.
From the time they came into being in 1995, the growth of this brand has been phenomenal mainly due to their ability to move into areas that others have found difficult to cater to.
The brand concentrated on addressing the requirements of a wide spectrum of consumers and one example of that is their foray into the fitness niche.
The potential existing in this niche was quickly understood by Skechers, as they realised how paucity of time, lethargy and limited access to work out gyms made it difficult for people to follow a regular fitness regimen.
A sedentary lifestyle and bad posture habits were other factors that were taking its toll on the health of people with many struggling to lose weight.
Skechers figured out that if they can take fitness to the people through an innovative idea, they would be able to succeed.
That is when they came out with Skechers trainers.
These were shoes that combined the functional utility of footwear along with the fitness element in their unique design.
Women in particular found them to be ideal as they could now wear these trainers and get their quota of exercise without having to spend extra time outside of their regular activities.
Skechers trainers feature moldings that force the wearer to walk maintaining an upright posture.
Many of us have actually forgotten the right manner of holding our abdomen in and chest out when walking and tend to stoop.
When you put on Skechers trainers, you would be able to walk in the recommended manner and that has a direct benefit on your thighs, calf and back muscles.
Though it is initially a challenge wearing these Skechers trainers and maintaining a particular posture, over time you will find that you become accustomed to it especially when you notice that you are feeling healthy and more confident about your body.