Maxx Media Launches World's First Digital Smartscreen
Today, March 26th 2013, saw the launch of the World's first advertising digital Smartscreen in Brighton, UK.
The Smartscreen, which is owned by Maxx Media and designed and installed by Solutions in Steel, is completely unique and has the ability to run creative in full motion video or broadcast ads in real time. Its ultra slim-line design and the latest LED technology delivers 140° viewing angles, enabling superior visual performance. In addition, the screen boasts improved environmental credentials as it uses significantly less power than any other option on the market, making it a natural consideration for any organization working to a ‘greener' agenda.
Peter Dixon, Maxx Media's Managing Director explained ‘Brighton was carefully selected as the location for the UK launch; the market here is uniquely cosmopolitan, diverse and discerning and our technology can help advertisers of all sizes target the market better. Smartscreen utilises the latest digital technology which means creative production is superfast and advertising placed on the site can be as brief as just 10 seconds. The screen is located on Queens Road in Brighton, close to the train station, enjoying OTS of 360,000 every week. This means that advertisers who have traditionally found this important regional market hard to target have a new and highly effective option to consider.'
Dixon also added ‘Whilst the screen has already been embraced by major advertisers, we are keen that Brighton's business and community sectors also see this as a valuable resource for reaching local customers, so much so that the council and police are both aware that the screen is at their disposal, free of charge, for any important public information messages.'
For more information on the digital Smartscreen or anything else relating to this article please contact Rebecca Hopkins or Steve Munford at ENS: 020 7934 9030.
Editor's Note: The Smartscreen is a brand new and revolutionary technology in the outdoor LED Display market providing Maxx Media a future proof display solution at Queens Road, Brighton. Its slimline design is a staggering 75% thinner than any other outdoor screen and it boasts a 50% average reduction in power consumption against its nearest rival making it the most energy efficient product on the market today. Other key features include a staggering 7000cd/m² maximum brightness level and 140° viewing angles - a result of the new Cree Grade I SMD package which gives the smart screen its superior visual performance - providing outstanding image quality and perfectly accurate colour rendition.
The Smartscreen, which is owned by Maxx Media and designed and installed by Solutions in Steel, is completely unique and has the ability to run creative in full motion video or broadcast ads in real time. Its ultra slim-line design and the latest LED technology delivers 140° viewing angles, enabling superior visual performance. In addition, the screen boasts improved environmental credentials as it uses significantly less power than any other option on the market, making it a natural consideration for any organization working to a ‘greener' agenda.
Peter Dixon, Maxx Media's Managing Director explained ‘Brighton was carefully selected as the location for the UK launch; the market here is uniquely cosmopolitan, diverse and discerning and our technology can help advertisers of all sizes target the market better. Smartscreen utilises the latest digital technology which means creative production is superfast and advertising placed on the site can be as brief as just 10 seconds. The screen is located on Queens Road in Brighton, close to the train station, enjoying OTS of 360,000 every week. This means that advertisers who have traditionally found this important regional market hard to target have a new and highly effective option to consider.'
Dixon also added ‘Whilst the screen has already been embraced by major advertisers, we are keen that Brighton's business and community sectors also see this as a valuable resource for reaching local customers, so much so that the council and police are both aware that the screen is at their disposal, free of charge, for any important public information messages.'
For more information on the digital Smartscreen or anything else relating to this article please contact Rebecca Hopkins or Steve Munford at ENS: 020 7934 9030.
Editor's Note: The Smartscreen is a brand new and revolutionary technology in the outdoor LED Display market providing Maxx Media a future proof display solution at Queens Road, Brighton. Its slimline design is a staggering 75% thinner than any other outdoor screen and it boasts a 50% average reduction in power consumption against its nearest rival making it the most energy efficient product on the market today. Other key features include a staggering 7000cd/m² maximum brightness level and 140° viewing angles - a result of the new Cree Grade I SMD package which gives the smart screen its superior visual performance - providing outstanding image quality and perfectly accurate colour rendition.