Pinterest has rapidly grown into a social media must-have for most businesses.
People are spending more and more time "pinning" images from around the web of products that they love or want.
This is leading to a lot of potential sales for businesses.
If you are still on the fence about signing up for a Pinterest account for your company, don't wait any longer, the time is now! It is a way to tell a unique story of your business while engaging with thousands of target audience members.
Before you get started, make sure you know the answers to the following questions.
1) What is our goal with Pinterest? There are plenty of reasons for your business to set up a Pinterest account, but you need to figure out what your specific goal is for having one.
Do you want to strengthen your brand image? Do you want to increase the amount of web traffic to your site? Are you looking for a new way to get the word out about your products? 2) What types of boards should I create? The types of boards that you create should reflect your brand.
For instance, if you are a landscaping company, you will want to have boards with images of different plants and flowers, gardening tips, layout plans, and backyard setups.
3) What types of images will work best? The last thing you want to do is come across as spammy.
Pinterest boards are not just a place to display your goods.
It is also a place to pin the things that reflect your business style and motto.
Choose images that are bright and colorful.
Images that create visual interest will attract the most attention from users and get repinned often.
Don't just use pictures of your products, but of people putting those products to use.
4) How do I add images? If you are using an image that you found on the Web, like from your own website or blog, then you can use the Pin It bookmarklet tool.
You can also upload images directly from your computer.
It is always better to use images of your own rather than generic stock photos that can be used by anyone.
This helps make your brand stand apart.
5) Can other people pin to my company boards? Pinterest now allows you to create boards that have multiple contributors.
This lets you invite clients, employees or customers who are following you to contribute to select pin boards on your account.
This is a great way to build an interactive community around your brand.
6) Should the company follow other users? It is definitely a good idea to follow other users when you are on Pinterest.
That shows that you are not just using this platform as a way to promote your products.
Find others who share similar interests and you can get some pretty good ideas about what people are looking for and any topics that relate to your industry.
7) Should we pin videos? If you have a series of how-to videos or even some funny videos of people using your products, they can do well if you pin them to one of your Pinterest boards.
Make sure that they are informative and entertaining.
This is a good way to bring your brand to life for fellow users.
8) What is the biggest mistake businesses make? Do not fill your boards with your own products.
This is considered a no-no by Pinterest marketing guidelines and it also makes you seem like a spammer.
Being too self-promotional will not win you a lot of followers on this social network.
Make sure that you are finding ways to make your business seem relatable and unique in creative ways.
Are you ready to set up a Pinterest business account? What are some tips you have for other businesses?
People are spending more and more time "pinning" images from around the web of products that they love or want.
This is leading to a lot of potential sales for businesses.
If you are still on the fence about signing up for a Pinterest account for your company, don't wait any longer, the time is now! It is a way to tell a unique story of your business while engaging with thousands of target audience members.
Before you get started, make sure you know the answers to the following questions.
1) What is our goal with Pinterest? There are plenty of reasons for your business to set up a Pinterest account, but you need to figure out what your specific goal is for having one.
Do you want to strengthen your brand image? Do you want to increase the amount of web traffic to your site? Are you looking for a new way to get the word out about your products? 2) What types of boards should I create? The types of boards that you create should reflect your brand.
For instance, if you are a landscaping company, you will want to have boards with images of different plants and flowers, gardening tips, layout plans, and backyard setups.
3) What types of images will work best? The last thing you want to do is come across as spammy.
Pinterest boards are not just a place to display your goods.
It is also a place to pin the things that reflect your business style and motto.
Choose images that are bright and colorful.
Images that create visual interest will attract the most attention from users and get repinned often.
Don't just use pictures of your products, but of people putting those products to use.
4) How do I add images? If you are using an image that you found on the Web, like from your own website or blog, then you can use the Pin It bookmarklet tool.
You can also upload images directly from your computer.
It is always better to use images of your own rather than generic stock photos that can be used by anyone.
This helps make your brand stand apart.
5) Can other people pin to my company boards? Pinterest now allows you to create boards that have multiple contributors.
This lets you invite clients, employees or customers who are following you to contribute to select pin boards on your account.
This is a great way to build an interactive community around your brand.
6) Should the company follow other users? It is definitely a good idea to follow other users when you are on Pinterest.
That shows that you are not just using this platform as a way to promote your products.
Find others who share similar interests and you can get some pretty good ideas about what people are looking for and any topics that relate to your industry.
7) Should we pin videos? If you have a series of how-to videos or even some funny videos of people using your products, they can do well if you pin them to one of your Pinterest boards.
Make sure that they are informative and entertaining.
This is a good way to bring your brand to life for fellow users.
8) What is the biggest mistake businesses make? Do not fill your boards with your own products.
This is considered a no-no by Pinterest marketing guidelines and it also makes you seem like a spammer.
Being too self-promotional will not win you a lot of followers on this social network.
Make sure that you are finding ways to make your business seem relatable and unique in creative ways.
Are you ready to set up a Pinterest business account? What are some tips you have for other businesses?